Competition in the two-wheeler market is fiercer than ever before and Mahindra's only motorcycle, Stallio, is bearing the brunt of it.
Indian tennis icon Leander Paes, who will participate in the Olympics for the sixth time next year, said he is keen to promote Indian football, perhaps in the role of a brand ambassador.
Master blaster Sachin Tendulkar is understood to have finalised a three year endorsement deal estimated around Rs 20 crore with beverage major Coca Cola, after rival PepsiCo dropped him about two-and-half years back.
Under renewed attack over the post-Godhra riots, Gujarat Chief Minister Narendra Modi on Tuesday said he was opposed to that violence and still denounces them.
ywood actor Salman Khan is the new brand ambassador for Red Tape shoes.
Prime Minister Narendra Modi expressed grief over her demise.
After his friend Amitabh Bachchan became Gujarat's brand ambassador, expelled Samajwadi Party leader Amar Singh on Tuesday said Chief Minister Narendra Modi could be "loved or hated but not ignored".
Devita Saraf, the founder of Vu Televisions, tells Karan Choudhury why she issued a front page newspaper ad praising Donald Trump last week.
Views differ on the subject of celebrity endorsement.
Images from the investiture ceremony of batting ace Sachin Tendulkar as Indian Air Force honorary Group Captain.
Four-time champion and Khel Ratna awardee M C Mary Kom will spearhead the 10-woman strong Indian challenge in the sixth AIBA World Women's Boxing Championship to be held in Barbados next month.
A look at what your favourite celebrities are tweeting.
Vietnam-based electric vehicle maker VinFast, a rival of Tesla in the global market, has set foot in India and began work on building its Rs 16,000 crore EV manufacturing facility at Thoothukudi in Tamil Nadu. The company has already sought a reduction in import duties on its cars for about two years until customers get familiar with the brand and its unit in the state. The global major kicked off the construction of the first phase of its integrated EV hub, which may see Rs 4,000 crore of investment initially and will create more than 10,000 jobs.
The Delhi high court, on Thursday, directed a top mobile company official to be present before it in a contempt case filed by ace cricketer Mahendra Singh Dhoni alleging that the firm was using his name by projecting him as its brand ambassador despite the termination of the agreement between them way back in December 2012.
Hair stylists Asha Hariharan and Stephan Zenz show us how to spruce up an old look.
The two actors decide to clean up their act this Earth Day.
The actress gets candid while launching a jewellery brand in Mumbai on Thursday.
India's ODI and T20 skipper Mahendra Singh Dhoni has been named as the face and brand ambassador of the Craig McDermott International Cricket Academy (CMICA), a leading state of the art private cricket and educational sports academy in Australia.
"Does he (Amitabh) condemn the role of Narendra Modi in the 2002 Gujarat pogrom of 2002 or he endorses it?...What does he say about the Gujarat massacre and fake encounters that took place since Modi took over," Congress spokesperson Manish Tewari asked at a briefingin New Delhi.
35-year-old marathon winner Henry Wanyoike shares with us his experiences of taking on the world with no eyesight and the importance of teamwork.
After small cars hogged the limelight, it was the turn of celebrities, including Bollywood stars Shah Rukh Khan, Ajay Devgan and cricketer Sourav Ganguly, to add glitz to the ongoing 10th Auto Expo.
He hardly feels the burden of expectations that come with competing on home turf at the Commonwealth Games because India's World No 1 boxer Vijender Singh says he considers himself simply the best.
The actor is ready with the Kannada film which also stars Anjana Sukhani and Yuvika Choudhary.
India's top cricketer Sachin Tendulkar, who is not new to awards and honours, will be conferred with IAF's honorary rank of Group Captain. Once Tendulkar receives the honour, he would be the first sports person to be conferred a rank by IAF and the first personality with no aviation background to have got this honour.
The product, Vaio X, which is a direct competitor of Apple's Macbook Air, weighs around 600 grams and is half an inch thick.
Kareena Kapoor is the latest celebrity to sell you time! Check out who's been there before her.
K Laxman, a Bharatiya Janata Party leader raised a storm after he dubbed tennis ace Sania Mirza "Pakistan's daughter-in-law" after it was announced that Mirza would be the brand ambassador of Telangana.
Global sportswear and apparel major Adidas on Friday announced its foray into cricket equipment business in the country and said it plans to become a leader in the over Rs 100 crore (Rs 1 billion) organised cricket gears market in the next five years.
Star batsman Cheteshwar Pujara, who has been appointed brand ambassador by the Gujarat State Election Commission to encourage more voters, will exercise his franchise when the voting for the parliamentary polls take place in the state on April 30.
How a small-town theatre actor is navigating his way in the world of endorsements, using his Bollywood playbook as a guide.
Entries for the Standard Chartered event close on August 18.
Neo International Sports Academy aims to provide complete sporting solutions from training to management to event execution and infrastructure consultation.
Handset maker Sony Ericson on Friday launched a new portfolio of high-end mobile phones priced between Rs 25,695 and Rs 35,795 in India.
Former World No 1 and tennis legend Andre Agassi was named ambassador for the True North Brand at an event in Mumbai on Wednesday.
Andhra Pradesh, which has the second largest number of HIV/AIDS-affected people in the country, has the lowest usage of condoms. To bridge the gap, the State Aids Control Society, a state-run organisation, launched a massive campaign on Tuesday to make condoms available everywhere.
The Train actress Sayali Bhagat gets candid.
Injured Rahul Dravid's absence from next month's Test series against South Africa was a "big blow" for the team, but India are a confident lot after starting the year on a winning note against Bangladesh, said opener Gautam Gambhir in Chennai on Sunday.
